"It is vision that fuels the upward spiral to higher achievement..."
The Fibonacci swirl became the motif of Saatchi & Saatchi Healthcare, based on Everett's big ideas to make the agency shine.
let's reach the greatest possibilities imaginable
ELOXITAN DRAGON
Everett Jackson is a pharmaceutical copywriting brand that stands for tremendous creativity.
ELOXITAN DUAL
Everett’s copy combines with the visuals of partnering artists to illuminate strategy and meet objectives.
HEART ALLIANCE COMPLIANCE PROGRAM p1
Everett wrote a patient compliance program for Niaspan: “The Heart Alliance.”
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The Heart Alliance became the product campaign.
doorway program to diabetes category management
Everett devised and developed an entryway to profits through diabetes patient education and care.
doorway program to diabetes category management p1
Everett Jackson writes copy that is clear. concise, and strategically precise.
doorway program to diabetes category management p2
Everett Jackson tells a marketing story with metaphors that make sense.
doorway program to diabetes category management p3
Everett Jackson creatively communicates the marketing plan for each product.
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Everett Jackson brings decades of pharmaceutical creativity to the team.
doorway program to diabetes category management p5
Everett Jackson conducts strategic research to drive innovative tactics.
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Everett Jackson creates engaging, effective copy to meet client objectives.
indocin sales aid
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Everett was Copywriter on the INDOCIN Sales Aid team that produced the first 100% digital project released by Saatchi & Saatchi Healthcare Advertising.
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The Everett Jackson brand means pharmaceutical literature with a pedigree.
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After working in his father’s pharmacy starting at age 11, Everett worked as a pharmacy technician in the VA Hospital for 5 years.
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Everett first learned the agency business at Harrison Wilson as a traffic manager, and mastered referencing as a copy coordinator.
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Working within the agency process, Everett creates ethical copy that could be set to music.
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Everett is a problem solver with strong proofreading skills and proven leadership ability.
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Everett has experienced agencies large and small, developing into a leading idea generator who transforms science and strategy into poetry, programs, and profit.
With this piece, Everett and the team had to massage a past manufacturing problem and rename the product.
Everett creates consciousness concepts of social change, weaving activism with strategy.
the chosen one...
It was "all hands on deck" at Saatchi. Every agency creative was assigned to create concepts for a major pitch. Right from the door, after the briefing, Everett knew he would come up with the chosen idea. He did.